BUS 89
Advertising
Course Description
Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 38692 | BUS 89 | 63Z | ······· | TBA-TBA | Dionne Morgan | ONLINE |
Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2025-01-06 to 2025-03-28.
Footnote:
BUS -089.-63Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- General Education Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- ESL 272. and ESL 273., or ESL 472. and ESL 473., or eligibility for EWRT 1A or EWRT 1AH or ESL 5.
