BUS 90
Principles of Marketing

Course Description

Fundamentals of marketing: product planning and development; pricing strategies; and marketing channels.

Class Details

CRN Course Section Days Times Instructor Loc
47686 BUS 90 66Z ······· TBA-TBA Dionne Morgan ONLINE

Class Dates: This class runs from 2025-04-07 to 2025-06-27.
Footnote:
BUS -090.-66Z: Fully ONLINE. This is an online class that does not have weekly scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.

Class Materials

Textbook/MaterialTypeRequiredPurchaseRent
NewUsedNewUsed
Marketing (RRMCG RENTAL Edition) (16th Edition)
Kerin
ISBN: 9781264121328		 Textbook Required $240.00 $180.00 $70.01 $70.01
Marketing (16th Edition)
Kerin
ISBN: 9781264218783		 E-Book Required $109.50
Marketing (16th Edition)
Kerin
ISBN: 9781264218783		 E-Book
(180 days)		 Required $70.00
Marketing (16th Edition)
Kerin
ISBN: 9781264218783		 E-Book
(360 days)		 Required $87.50

View textbook and/or other materials available at the Bookstore.

Course Details

Units
5 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Program Status
Program Applicable
Credit
Credit - Degree Applicable
Grading Method
Letter Grading

Requisite and Advisory

Advisory
ESL 272. and ESL 273., or ESL 472. and ESL 473., or eligibility for EWRT 1A or EWRT 1AH or ESL 5.
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