BUS 71
Digital Marketing Strategies
Course Description
Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.
Class Details
CRN | Course | Section | Days | Times | Instructor | Loc |
---|---|---|---|---|---|---|
49099 | BUS 71 | 64Z | ······· | TBA-TBA | John Francis | ONLINE |
Class Dates: This class runs from 2025-04-07 to 2025-06-27.
Footnote:
BUS -071.-64Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Class Materials
Textbook/Material | Type | Required | Purchase | Rent | ||
---|---|---|---|---|---|---|
New | Used | New | Used | |||
Digital Marketing: 2024-Release (RRMCG) Sachdev ISBN: 9781264608690 | Textbook | Required | $240.00 | $180.00 | $70.01 | $70.01 |
Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book | Required | $109.50 | |||
Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (180 days) | Required | $70.00 | |||
Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (360 days) | Required | $87.50 |
View textbook and/or other materials available at the Bookstore.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- EWRT 1A or EWRT 1AH or ESL 5.
- Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
- BUS 10.