BUS 71
Digital Marketing Strategies


Course Description

Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.

Class Details

CRN Course Section Days Times Instructor Loc
49099 BUS 71 64Z ······· TBA-TBA John Francis ONLINE

Class Dates: This class runs from 2025-04-07 to 2025-06-27.
Footnote:
BUS -071.-64Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.

Class Materials

Textbook/MaterialTypeRequiredPurchaseRent
NewUsedNewUsed
Digital Marketing: 2024-Release (RRMCG)
Sachdev
ISBN: 9781264608690
Textbook Required $240.00 $180.00 $70.01 $70.01
Digital Marketing: 2024 Release
Sachdev
ISBN: 9781266243431
E-Book Required $109.50
Digital Marketing: 2024 Release
Sachdev
ISBN: 9781266243431
E-Book
(180 days)
Required $70.00
Digital Marketing: 2024 Release
Sachdev
ISBN: 9781266243431
E-Book
(360 days)
Required $87.50

View textbook and/or other materials available at the Bookstore.


Course Details

Units
5 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Program Status
Program Applicable
Credit
Credit - Degree Applicable
Grading Method
Letter Grading

Requisite and Advisory

Advisory
  • EWRT 1A or EWRT 1AH or ESL 5.
  • Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
  • BUS 10.
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